Chief Revenue & Growth Officer

Revenue
at Scale.

Currently Founder & CEO, High Intent Media

25+ years building revenue engines from zero to hundreds of millions — in dating, social media, e-commerce, and digital publishing. I build the teams, infrastructure, and partnerships that sustain long-term growth.

25+Years Experience
$350MPeak Annual Revenue Led
100+Person Sales Org Built
$100M+Media Budgets Managed
6Acquisitions Completed
About

Growth executive with a builder's mentality

I'm a growth-focused executive who has spent 25+ years building revenue operations from the ground up — in dating, social media, e-commerce, and digital publishing. My track record spans taking companies from zero to hundreds of millions in annual revenue.

My approach combines direct sales leadership, programmatic ad tech, and performance marketing with hands-on M&A execution and corporate venture capital. I don't just set strategy — I build the teams and infrastructure that execute it.

I've led 100+ person organizations, managed $40M–$100M+ annual media buying budgets, and played key roles in IPOs, Series A raises, and eight-figure acquisitions. Today I'm channeling all of that into High Intent Media.

Core Competencies
Revenue Growth & Scaling Digital Advertising & Ad Tech Programmatic Monetization Performance Marketing Marketing & Media Buying Sales Team Leadership M&A Strategy Corporate Venture Capital Strategic Partnerships
Experience

A career defined by numbers

2024–Present
Founder & CEO

Founded High Intent Media — a portfolio of owned & operated dating apps, websites, and media properties. Launched four unique properties within 18 months, driving advertising monetization, direct sales, and programmatic revenue growth across the suite. Lead all marketing and media buying efforts to drive user acquisition and audience growth, and have developed strategic partnerships with major brands and advertising partners to accelerate revenue. Actively applying M&A expertise to identify, acquire, and integrate new properties into the growing portfolio.

Founder & CEO  ·  4 properties launched in 18 months
2020–2024
Social Discovery Group
Chief Growth Officer

Grew company revenue from $200M to $350M — a 75% increase — over four years. Led a 50-person sales organization, directed marketing and media buying strategy, completed two acquisitions as Head of M&A, and led the Corporate Venture Capital Fund.

$200M → $350M revenue (+75%) in 4 years
2012–2018
The Meet Group
Chief Revenue Officer

Oversaw all monetization for a publicly traded company (NASDAQ: MEET), generating $200M+ in annual advertising revenue. Built and managed a 100+ person sales team. Managed $40M+ annual marketing budget and played a key role in four acquisitions and the company's IPO.

$200M+ annual ad revenue  ·  100+ person team  ·  IPO
2007–2012
myYearbook.com
Chief Revenue Officer

Built the entire revenue operation from scratch — growing revenue from $0 to $100M+ in five years. Assembled and led a 50+ person team. Played a central role in the $100M+ acquisition of myYearbook and helped raise the seed round and Series A.

$0 → $100M+ in 5 years  ·  $100M+ acquisition
2002–2007
Scholastic
Director, Digital Monetization

Launched monetization on Scholastic.com, building advertising, subscription, and retail revenue streams from zero to $50M in five years. Assembled and managed a 30-person digital ad sales team.

$0 → $50M in 5 years
1998–2002
DoubleClick / Rising Tide
Sales Director & VP Advertising

Cut my teeth at DoubleClick — one of the industry's first multi-channel ad networks — personally generating $10M+ in ad sales. Followed by VP of Advertising Sales & Marketing at Rising Tide Studios, growing revenue from $0 to $12M.

Foundational ad tech expertise at DoubleClick
Expertise

What I bring to the table

Revenue Scaling
Proven track record taking companies from $0 to $100M+ and from $200M to $350M. I build sustainable revenue engines, not one-time spikes.
Ad Tech & Programmatic
Deep expertise in advertising monetization, programmatic revenue, and direct premium sales — from DoubleClick in 1998 to modern DSP/SSP ecosystems.
Marketing & Media Buying
Managed $25M–$100M+ annual media budgets. Expert in full marketing strategy and user acquisition across paid digital, performance, and brand channels.
M&A & Venture
Completed six acquisitions across multiple companies, led a corporate VC fund, and contributed to an IPO and multiple fundraising rounds.
Strategic Partnerships
25+ years of senior industry relationships across dating, digital media, ad tech, and publishing. I open doors others can't and close deals that matter.
AI Expertise
Actively applying AI tools and platforms to drive operational efficiency, accelerate product development, and unlock new revenue opportunities.
✦ Claude AI Certified

Let's talk about what's next.

If you're looking for a CRO or CGO who has done it before — at scale, repeatedly — I'd love to connect.

Connect on LinkedIn
Or email me at billalena@gmail.com  ·  New York, NY